UI UX Web June 3, 2020

Reality TV viewer engagement

We worked with Viacom’s leading youth entertainment channel, MTV to increase the TRP ratings of their popular reality show The Challenge. We combined our competency of great user experience with fan engagement through gamification. We designed a fantasy sports-style game enabling users to compete with family and friends based on the actual performance of the characters on the show.


  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    MTV (Viacom)